If you are passionate about sneakers and concerned about the environmental impact of fashion, VEJA is an essential brand. Combining minimalist design, sustainable innovation, and ethical production, it redefines the way we consume sneakers. In our store located at Carrer de la Palla 25, in Barcelona, discover our exclusive selection of eco-friendly sneakers, made from organic cotton, wild rubber from the Amazon, and other innovative materials. Each pair embodies a more responsible fashion without compromising on style. More than just an accessory, VEJA has become the benchmark for sustainable sneakers. Come and discover our collection in-store or on our website and find the perfect pair for you.
The story of VEJA
VEJA is much more than just a sneaker brand. It is a true symbol of ethical innovation in the fashion industry, combining modern design and environmental respect. Founded in 2004 by Sébastien Kopp and François-Ghislain Morillion, VEJA quickly became a reference in the sustainable sneaker sector, with a clear goal: to produce quality sneakers while respecting both people and the planet.
The founders of VEJA: A shared vision for a sustainable future
The story of VEJA begins with two friends, Sébastien Kopp and François-Ghislain Morillion, both passionate about the idea of creating a sustainable and responsible business project. Their ambition was to combine innovation and ethics in the production of sneakers, a sector traditionally linked to a strong ecological and social footprint. They wanted to offer an alternative to mass consumption, focusing on ecological materials and respectful and transparent working conditions for producers.
The foundation of VEJA is a response to the growing awareness of environmental and social issues. The founders wanted to offer a sneaker brand that went against traditional manufacturing practices, often associated with precarious working conditions and the excessive exploitation of natural resources. The name "VEJA," which means "look" in Portuguese, embodies this desire to take a step back and observe the world from a different, more respectful angle.
The evolution of VEJA
Launched in 2004, VEJA began with simple and clean models that quickly captivated an audience seeking products that were both stylish and responsible. In 2010, VEJA took a decisive turn when the brand managed to combine the appeal of streetwear with values of sustainability. Since then, VEJA has become an icon of the ethical fashion movement, attracting a clientele concerned with the environmental impact of their purchases.
VEJA: An ethical success story in the world of sneakers
Today, VEJA is an internationally recognized brand, appreciated for its minimalist designs and eco-friendly choices. Its leather sneakers, recycled rubber sneakers, and organic cotton models have become must-haves in the world of sustainable fashion. Additionally, VEJA has become well-known thanks to partnerships with celebrities and influencers who share its values of transparency and sustainability.
VEJA: A Responsible and Transparent Production at the Heart of Its Sneakers
In a rapidly evolving sneaker market, VEJA has established itself as an indispensable reference by combining style, innovation, and environmental responsibility. Each step of its production is designed to minimize its ecological impact and ensure ethical working conditions.
In VEJA shoes, the soles are made with wild rubber harvested from the Amazonian forests, the canvas and laces are made from organic cotton grown on farms in Brazil and Peru. The brand also innovates with ecological alternatives such as C.W.L, a vegan substitute for leather, and recycled polyester from São Paulo. VEJA is a brand that carefully selects durable raw materials.
In addition to materials, VEJA ensures ethical and responsible production, notably in Brazil and Uruguay, while also providing social and solidarity logistics in Île-de-France through Log’ins, a professional integration company.
VEJA is more than just a brand: it embodies a new way of consuming sneakers, a committed fashion that appeals both to sneaker lovers and those seeking a more planet-friendly alternative.
Our VEJA collection
At Collect Sneakers, come discover the world of responsible fashion with our selection of VEJA sneakers. Among their must-have models, you will find the VEJA Campo, V-10, V-90, and VEJA Volley. Each of these pairs has its own story and unique production, but they all share common values: durability and eco-responsibility.
The story of the VEJA Campo
One of the most iconic models of the VEJA brand is the VEJA Campo, recognized for its commitment to sustainable and ethical fashion. This model was launched in 2018. The VEJA Campo perfectly embodies the brand image that our founders expressed by combining design, comfort, and respect for the environment.
The production and goal of the VEJA Campo
The production of the VEJA Campo follows an eco-responsible process, integrating sustainable choices at every step, such as its chemically-free tanned leather from Brazilian farms. In the shoe, you can also find organic cotton from organic agriculture, ensuring planet-friendly agricultural practices. The sole of the VEJA Campo is made from wild rubber harvested from the Amazon, ethically sourced, while preserving the Amazon and supporting local communities. Finally, the VEJA sneakers are assembled in partner workshops located in Brazil, where workers are paid and where working conditions are transparent.
Its goal was to offer a stylish and comfortable sneaker without sacrificing the environment. Thanks to this model, VEJA has succeeded in combining style and responsibility.
The story of the VEJA V-10
Launched in 2019, the V-10 celebrates the brand's 10th anniversary. This model stands out with its retro and minimalist design, which combines aesthetics and responsibility. It is a symbol of VEJA's commitment to a greener future. The VEJA V-10 was designed to provide a sustainable alternative to traditional sneakers while remaining true to the streetwear spirit. Its goal is to combine timeless design with eco-responsible materials and ethical production practices, as well as to demonstrate that fashion can be responsible.
The VEJA V-10 embodies the brand's ambition to offer sustainable fashion, where every detail of the production process has been designed to reduce its environmental impact and support fair practices. The VEJA V-10 is produced in the same way as the VEJA Campo.
VEJA V-90: A Return to the 90s
Launched in 2023, the VEJA V-90 is a retro-style sneaker, inspired by athletic models from the 90s. It combines vintage design with durability. This model was designed to provide an ethical alternative to retro sneakers, capturing the essence of the 90s while being comfortable.
The VEJA V-90 features high-quality O.T.L. leather (Organic Traced Leather), sourced from 100% organic farms in Uruguay, free from pesticides, GMOs, chemical fertilizers, or antibiotics. The outer sole of the V-90 is made up of 40% Amazon rubber and 10% recycled rubber, reflecting VEJA's commitment to the preservation of tropical forests. Its inner sole is a blend of 42% sugarcane, 11% polyester, and 12% organic cotton, ensuring both comfort and durability. The lining is made from 100% recycled polyester, and the laces are made from organic cotton.
A Model Combining Fashion and Comfort
The V-90 is available in several colors. Its color palette leans towards neutral and autumnal tones, making it adaptable to all styles. With its soft leather and design balanced between modernity and vintage, this model suits both casual outfits and more sophisticated looks.
The main goal of the VEJA V-90 is to offer an ethical yet aesthetic sneaker. More importantly, it aims to raise awareness about a more responsible fashion, proving that style and ecological commitment can perfectly complement each other.
The Story of the VEJA Volley: A Return to the Origins
The VEJA Volley is one of the brand's first models, launched in 2005, the same year VEJA was founded. This model is inspired by 1970s Brazilian volleyball shoes. However, it was removed from the collection before making its comeback in 2023 with a revamped version. The VEJA Volley embodies the brand's desire to combine performance with environmental responsibility. What attracts consumers is its retro and minimalist design, making it perfect for everyday use, blending style and durability.
As with all VEJA sneakers, the Volley is also produced in Brazil. This model is made from organic cotton sourced from cooperatives in Brazil and Peru, with cotton purchased from local producers to support them. The Volley also contains natural rubber sourced from the Amazon rainforest, and it also incorporates recycled materials in certain versions of the model to reduce its ecological impact.
Which VEJA would suit you best?
Looking for a minimalist sneaker that's easy to wear and fits all styles?
Opt for the VEJA Campo, ideal for every style and offering everyday comfort, it's made for you.
Looking for a retro, iconic sneaker ?
The VEJA V-10 combines vintage style with durability.
A fan of the 90s ?
Take a look at the VEJA V-90, with its retro design and eco-friendly leather, this sneaker is the perfect alternative to old-school sneakers.
Want a lightweight sneaker with a vintage look ?
Inspired by volleyball shoes, the VEJA Volley is ideal. This model is perfect for casual looks.
In summary, VEJA is a brand that successfully combines high-quality sneakers, environmental respect, and fair working conditions. The brand perfectly expresses the balance between style and ethics, proving that fashion can have a positive impact on the world. Come find your next pair of VEJA in our store or on our website.
