From Startup to Sneaker Empire
If you’re into sneakers, running, or simply love sustainable innovation, On Running might just be your next obsession.
Born in Zurich in 2010, the brand has skyrocketed from niche favorite to global sensation. Created by former Ironman athlete Olivier Bernhard, alongside David Allemann and Caspar Coppetti, On Running was designed to deliver a new kind of run — soft landings, explosive take-offs. That dream turned real with the first Cloudracer, and exploded when Roger Federer joined in 2019. Now present in over 55 countries, and listed on the NYSE, On is a global benchmark for tech-driven footwear.
At the heart of every On Running pair lies the CLOUDTEC® technology — a sole made of individual "clouds" that compress on impact and release on push-off for explosive energy. Add to that the SPEEDBOARD® plate for enhanced propulsion and HELION™ superfoam for lightweight durability, and you get a ride that’s smooth, powerful, and addictive — whether you're running, commuting, or just living your day on the move.
On Running Icons: Where Performance Meets Lifestyle
Meet the wildest On yet. With maxed-out CloudTec® elements and oversized Helion™ foam, the Cloudmonster is all about soft impact, high energy return and a standout look. Ideal for long runs or just flexing on the street. Lightweight. Cushioned. Effortless. The Cloud 6 is the urban classic, blending minimal design with all-day comfort. Slip-on system, soft landing — a favorite for both everyday explorers and casual runners. Blending style and tech, the Cloudtilt is part of On’s lifestyle line, created in collaboration with Roger Federer. With tailored CloudTec® cushioning for active city life, it’s made to move — and to impress. Finally, the Roger Advantage brings a tennis-inspired minimalism to your daily rotation. Clean, elegant, and effortlessly wearable from office to café, it’s a timeless favorite.
Roger Federer: A legacy in every step
Since 2019, Roger Federer has been more than just the face of On — he’s an investor, ambassador, and co-creator of its standout models. The THE ROGER collection merges tennis heritage with Swiss design excellence, delivering lifestyle sneakers that are clean, comfortable, and performance-driven. From the Roger Advantage to the Roger Clubhouse and Roger Pro, each model channels Federer’s legendary precision and understated style. It’s a collaboration that elevated On to new heights and made waves far beyond the court.
Innovative Technologies: CloudTec®, Speedboard®, and Helion™
At the core of On Running’s experience is CloudTec® technology, a sole made up of individual "clouds" that compress upon impact and release during push-off, providing dynamic cushioning. Complemented by the Speedboard® plate, which converts impact energy into forward propulsion, and Helion™ foam, lightweight and resistant to temperature changes, this combination ensures optimal performance in various conditions. These innovations have allowed On to stand out in the running shoe market, attracting attention from both professional athletes and streetwear enthusiasts.
Emerging Footprint in the Streetwear Scene
Beyond performance, On Running has successfully carved out a space in the streetwear world through strategic collaborations with brands like Kith and Loewe. These partnerships have boosted its visibility and credibility within urban fashion. Additionally, the high demand for its regular models, especially on platforms like StockX, highlights growing consumer enthusiasm for the brand. This evolution demonstrates On’s adaptability, blending cutting-edge technology with contemporary style to captivate a diverse audience.
Commitment to Sustainability and Ethical Production
On Running places a growing emphasis on sustainability, integrating eco-friendly materials and responsible manufacturing processes into its product lines. The brand has initiated efforts to reduce its carbon footprint by using recycled fabrics and minimizing waste in its supply chain. Moreover, On collaborates with suppliers who adhere to strict ethical labor standards, ensuring fair working conditions. This commitment not only aligns with the values of environmentally conscious consumers but also positions On as a forward-thinking player in the competitive sneaker and sportswear market.
Because performance shouldn’t compromise ethics. Because comfort should be beautiful. Because walking on clouds is addictive. Whether you're a Sunday jogger, a marathon chaser, or a fashion-forward sneakerhead, On Running is where technology, design, and sustainability meet.
We’re proud to carry Cloudmonster, Cloud 6, Cloudtilt, and Roger Advantage at Collect Barcelona, in-store and online. Come feel the difference — and take your next step.
