The unexpected collaboration : Jacquemus X Nike

The unexpected collaboration : Jacquemus X Nike

More and more luxury fashion houses are teaming up with leading sneaker brands to create long-awaited collaborations. In June 2022, the creator of Jacquemus, Simon Jacquemus, announced his collaboration with the famous Nike brand.

Simon Porte Jacquemus

Who is Simon Jacquemus ?

Simon Jacquemus, whose real name is Simon Porte Jacquemus, is a French fashion designer born on 16 January 1990 in Salon-de-Provence, France. He is best known for his eponymous Jacquemus label, which has become one of the most influential and fashionable brands of the decade. Jacquemus became interested in fashion at an early age and launched his brand in 2009, at the age of 19, after dropping out of his design studies at the ESMOD fashion school, in Paris. He began by designing women's clothing, focusing on minimalist cuts, streamlined silhouettes and subtle details.

The World of Jacquemus mixed with that of Nike : a fusion of styles

Jacquemus’s style is often described as bold and poetic, with a Mediterranean aesthetic and Provençal influences. His collections are characterized by the use of bright colors, light fabrics and original details such as asymmetrical cuts, voluminous sleeves and unexpected proportions. Moreover, his creations are often worn by celebrities and influencers, which has helped to increase his fame and popularity in the fashion world. In addition, Jacquemus has also expanded its brand to include accessories, such as handbags and shoes, as well as fragrance lines. It is also known for its spectacular fashion shows, featuring unique concepts and inspiring backdrops such as lavender fields and Mediterranean beaches. The marketing style it uses is also interesting, with original and imposing campaigns.

His collaboration with Nike

Simon Jacquemus continues to innovate and surprise the fashion industry with his unique designs, aesthetic and innovative approach. He remains an influential and much-loved fashion designer, and his Jacquemus brand continues to grow in popularity internationally, it can be seen notably with his new campaign with the famous Nike brand.


Nike and Jacquemus collaboration campaign

A highly sophisticated campaign"

Whether it's the location, the photos, the models or the many celebrities invited to the event, Jacquemus has pulled out all the stops for the launch of this campaign. He also chose only women for this campaign, dressed in black, wearing the famous pair.

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