Flower of Barcelona: A Part of Collect's Identity

Flower of Barcelona: A Part of Collect's Identity

For decades, Barcelona has upheld and celebrated its rich cultural heritage through iconic symbols and designs. Among these, the “flower of Barcelona”, with its four distint petals, has emerged as one of the city`s most recognizable images. 

In the early 20th century, Barcelona earned the derogatory nickname "Can Fanga" (house of mud) due to the extensive mud accumulation on its sidewalks. This disparaging reputation was reflected in satirical magazines and newspapers of the era, highlighting Barcelona's less-than-majestic state. Consequently, the government embarked on a project to standardize the sidewalks, a notable undertaking during the time of Cerdà's urban planning, which transformed Barcelona's streets into the squared pattern we recognize today.

Inspired by a design crafted by the modernist artist Puig i Cadafalch, originally adorning the inner courtyard of Casa Amatler, this flower has transcended it`s origins to become a symbol synonymos with Barcelona`s essence.

Seen in various places and brands, including the BCN passport, it serves as a visual representation of the city`s unique charm. The emergence of the “panots” in the early 20th century further enriches Barcelona`s cultural landscape. These decorative slabs, guiding visitors along the Modernisme Route with their red circular plaques, not only enhance the city`s asthetic appeal but also serve a functional purpose. Designed to facilitate rainwater drainage, they ensure that strolling throught Barcelona`s streets remains a delightful experience , even during inclement weather.

As a symbol of our brand, it carries the value and affection of Collect's first physical store and will accompany its growth to other locations around the world.


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