Created in 2018 HIDDEN NY, emerged as a prominent destination for enthusiasts of streetwear, swiftly captivating the attention of daily inspiration seekers. Their focus revolves around meticulously assembling collections of sneakers, showcasing automobiles, and incorporating captivating interior snapshots. Their content is designed to captivate, and their strategy proved immensely successful. Within a mere three years, they amassed a substantial following, counting notable figures like Abloh, Drake, Pharrell, and Lil Yachty among their admirers. Despite speculations attributing the brand's success to Lil Yachty, the true founder from the UK surfaced on podcasts to dispel these notions and set the record straight
Despite the New York name, this crew's actually from across the pond. But hey, the name suggests they've got some secret ties to the Big Apple, especially Manhattan. The founder's been into streetwear since they were a kid, inspired by legends like Pharrell, Nigo, and BAPE. And you'll spot plenty of throwback pics from Nigo's archives and vintage BAPESTA shots on their page, keeping their loyal fans hooked.
Renowned for their distinct style, HIDDEN.NY brings its signature bold graphics and cultural references to the table, perfectly complementing ASICS' reputation for crafting high-quality footwear and apparel engineered for athletic performance. These collaborations consistently result in limited-edition sneaker releases that cater to sneaker enthusiasts, fashion passionates and athletes alike, generating significant anticipation within the sneaker community.
